Don’t Just Get an Amazon Consultant: Get an Operator & OS That Delivers Rapid Profitable Growth
What To Expect From Your Amazon Vendor Central Consultant
Stop Hiring Standard Amazon Consultants. You Need an Operator & An Operating System
About: Tanner Rankin CEO, Fractional CMO, Consultant, Author, Speaker
Tanner Rankin is a top-rated eCommerce Fractional CMO, eCommerce Consultant, and Amazon Consultant.
Tanner is the AI Brand Architect, who installs Brand Source OS, the Marketing Operating System, that drives rapid, predictable, and profitable growth by aligning AI, agencies, freelancers, and internal teams with a single source of truth.
Tanner builds a coherent, predictable growth engine you actually own for brands drowning in Agency & Freelancer Chaos OR frustrated by Inexperienced In-House Teams and AI hallucinations.
Tanner brings 10+ years of operator experience as the CEO of The Source Approach (eCommerce Consultancy) and Referazon (Amazon Influencer Search & CRM).
Seen on: Forbes, Entrepreneur, The Business Journals, Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker, and has authored SEO For Everyone and Social Media Marketing For Everyone.
What Problems Does Your Amazon Consultant Solve?
Your products are buried in the search results, and your advertising efforts are failing to attract customers. The top of your flywheel isn’t getting any momentum.
You are getting clicks and traffic, but shoppers aren’t converting into customers. This is typically due to unoptimized product listings, negative reviews, or pricing issues.
Sales may look good on the surface, but high advertising costs (ACoS), FBA fees, storage fees, and poor inventory management are eroding your profit margins.
You scale ad spend to drive sales, but you hit a stockout because no one checked the “Days of Supply.” Now you have zero revenue, lost rankings, and your IPI score declines.
You can’t treat Amazon like a sales channel; Amazon is actually a legal minefield. Avoid costly seller mistakes, overcome technical issues, and navigate seller support.
You are renting your success, or lack thereof, from agencies and freelancers, with no real insight besides monthly reports. If you cut ties today, everything goes with them.
You saw initial success with a few products but has plateaued. You don’t know how to launch new products, expand into new categories, or grow into new marketplaces.
Your brand can’t stand out in a sea of competitors that seem to have an unfair advantage. Plus, you’re vulnerable to listing hijackers, counterfeiters, and competitor attacks.
You’re overwhelmed by the constant changes to Amazon’s algorithms, policies, and advertising platform. You lack the specialized expertise to manage it effectively.
The Operator & OS Approach To Amazon Consulting
Weekly Structure
Each month, we break the weeks up into key focus areas, leaving room for attention to critical deadlines on projects that may fall outside that week’s focus area.
– Week 1: Conversion Rate Optimization
– Week 2: Advertising
– Week 3: AISEO & SEO
– Week 4: Social Media, PR, Email & SMS, Influencer Marketing, Affiliate Marketing
Who Should Take The Source Approach?
You Rent Growth With Agency & Freelancer Chaos.
You feel trapped by high retainers and vague reports. Worse, you are terrified to fire them because the strategy lives in their heads, not your business. If they leave, your momentum vanishes. You need to stop renting results and start owning the Source Code.
Your In-House Team Is Guessing With Your Budget
Your team is well-intentioned but lacks the 10,000-hour expertise to navigate platform volatility. You are stuck micromanaging to get results and are tired of paying for their education through wasted budget. You need a Strategic Partner to upgrade their output immediately.
Your Internal or External Team Must Succeed.
You’re all-in on your current team—whether they are internal employees or external, like agencies and freelancers, or likely a mix of both. But their efforts are still falling short, costing you growth, and you can’t afford to keep guessing. You need to unlock their potential.
You’re Expanding To a New Channel “Blind.”
You’re expanding into Amazon or DTC, which is unfamiliar to you and your team. You can’t afford to “learn” by paying for it with your budget and lost growth; you need to install a coherent operating system to stop the guesswork and to win, fast.
Your Growth Has Hit a Hard Plateau.
The strategies that got you here won’t get your brand to the next level where you want to go. You’re missing the high-level expertise to navigate the complexity of scaling profitably, and need experienced leadership to guide your team to break through to predictable, profitable growth.
You’re Wearing Too Many Hats.
You’re the owner & operator stuck in the marketing weeds instead of leading the company. You want to empower your team, but can’t delegate without a leader to install a system & coach them to success. You’re not just looking for a strategic partner; you’re looking to buy back your time.
What I Do As Your Amazon Consultant for Vendor Central
Create Rapid, Scalable Growth by Installing Your Marketing Operating System (Brand Source OS)
- Train your AI
- Teach your team.
- Achieve peak performance.
Get Recommended by AI With AI Search Optimization (AISO)
- Get your products recommended in AI Searches
- Positively impact how AI sees your brand
- Boost your brand’s authority
Save Time by Integrating AI Systems Into Your Marketing
- Automate marketing & sales-related tasks
- Delegate administrative work to AI
- Gain invaluable insights
Get Found on Amazon With Amazon SEO
- Drive organic sales from Amazon product searches
- Show up ahead of competitors
- Boost brand credibility
Get Sales With Amazon Advertising
- Boost Amazon PPC performance
- Drive down ACoS
- Skyrocket ROAS
Convert With Listing Optimization, A+ Content & Amazon Stores
- Boost Conversion Rates
- Drive Profitability
- Get Sales
Get Reviews on Amazon Products
- Skyrocket Clicks From Search & PPC
- Boost Social Proof
- Drive Sales
Drive External Traffic To Your Amazon Listings
- Boost your brand visibility
- Drive Down Ad Costs
- Grow Amazon SEO
Skyrocket Demand with Amazon Influencer Marketing
- Grow Brand Equity
- Boost Awareness
- Drive Sales
Protect Your Brand & Amazon Seller Account
- Avoid costly seller mistakes
- Overcome technical issues
- Navigate Seller Support
Stop Lost Sales From Agency & Freelancer Chaos or Inexperienced In-House Teams. Start Profitable, Rapid, Growth
Why Choose The Source Approach As Your Amazon Consultant
| Others |
|
|---|---|---|
| Amazon Listing Optimization | ✔ | ✔ |
| Amazon A+ Content | ✔ | ✔ |
| Amazon SEO | ✔ | ✔ |
| Amazon PPC | ✔ | ✔ |
| Amazon Storefront Optimization | ✔ | ✔ |
| Marketing Operating System (Brand Source OS) | ✔ | x |
| 10+ Years in eCommerce, Amazon, & DTC | ✔ | x |
| Fractional CMO Experience | ✔ | x |
| eCommerce Consultant Experience | ✔ | x |
| Brick & Mortar Retail Experience | ✔ | x |
| (AI) Artificial Intelligence Expert | ✔ | x |
| (AISO) AI Search Optimization | ✔ | x |
| (AEO) Answer Engine Optimization | ✔ | x |
| Woocommerce, Shopify, Bigcommerce | ✔ | x |
| Amazon Influencer Marketing | ✔ | x |
| External Amazon Traffic | ✔ | x |
| Conversion Rate Optimization | ✔ | x |
| Meta Ads | ✔ | x |
| TikTok Ads | ✔ | x |
| Google Ads | ✔ | x |
| Search Engine Optimization | ✔ | x |
| Social Media Marketing | ✔ | x |
| Content Marketing | ✔ | x |
| Email Marketing | ✔ | x |
How Your Marketing Operating System (MOS) Gives You An Unfair Advantage
Case Studies
Frontier Therapeutics
Before the Source Approach, Frontier Therapeutics faced complex operational friction. After deploying the Brand Source OS, they hit 54% growth and 400% ROAS in e-commerce.
La Joya
From zero D2C experience to a 7-figure seller. See how La Joya Jewelry utilized the Source Approach and Brand Source OS to dominate eCommerce.
Raising Mama
From a powerful idea to a hit launch. Raising Mama took the Source Approach, installing Brand Source OS, to exceed Q1 sales goals by 85%.
Erecta-Rack
From struggling online to 145% YOY growth. Erecta-Rack took the Source Approach, installing Brand Source OS, making eCommerce their #1 sales channel.
BioWave
From a fragmented DTC strategy to explosive growth. This luxury pain relief device brand unified its marketing to achieve a 640% sales increase on Amazon.
Cambio Roasters
From marketing chaos to 270% YOY growth. Cambio took the Source Approach, installing Brand Source OS, to become America’s fastest-growing K-Cup brand.
Amazon Vendor Central Consultant Reviews
“Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.”
– Steve Larsen, Reminderband
“The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. We’ve since been experiencing explosive YOY growth. Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.”
– William Zelany, Frontier Therapeutics
“I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!”
– Mike Pace, CEO Skate Anytime
How You’ll Work With Your Amazon Vendor Central Consultant
Weekly Video Calls
We meet 1,2, or 3 hours a week on video calls via Google Meet.
Daily Slack Communication
I join your teams Slack channel for daily chat communication.
Trello Project Management
I project manage and collaborate on our projects in Trello.
Amazon Vendor Central Consulting Services For Brands
Award Winning Consultant For Amazon
Amazon Vendor Central Consulting Trusted by Great Brands
What’s the Source Approach?
The Source Approach installs your Marketing Operating System (MOS) that teaches your internal & external teams and trains your AI from a single source of truth (SSOT). Then, I am the operator of your OS with your teams & AI to accelerate profitable growth at scale.
Over a decade ago, as a new CMO for a growing brand, I saw a frustrating pattern: we were churning through talented agencies and freelancers. The results weren’t there, and the churn was expensive.
The real problem became clear after hearing our CEO say something I’ll never forget: “Everyone we work with positions our brand differently. Every channel we’re on looks and feels different; none of it is how I would say it or show it.”
He was right. The problem wasn’t the talent we worked with; it was the channel chaos. We had different agencies and freelancers for Amazon, WooCommerce, PPC, Social Media, SEO, Email, and more, and they all went about their channel, their way.
So, I developed the first ‘Source Codes’—a single source of truth (SSOT) to bottle the essential founder-level knowledge about our brand, products, customers, and competitors. For years, this method, The Source Approach, aligned human teams for incredible results.
Then came the rise of AI, and I had a second lightbulb moment. That same ‘Source Code’ was the perfect way to give a brand’s AI its single source of truth. No more hallucinations.
This led to the creation of the ‘Brand Source OS’—the brand intelligence operating system I use today to teach your teams, train your AI, and achieve category-dominating results.
