10+ Years Experience | Top Rated | Amazon Consultant & eCommerce Consultant



Having Great Products and Not Selling is Agonizing.  Does This Sound Like You?

  • Your sales aren’t where they could be or should be.
  • You & your team know your product and customer.
  • But you don’t know eCommerce & Amazon as well.
  • You want eCommerce to become a strength. 
  • And you pride yourself in doing it right.

You Want Someone Who’s Been Where You Want To Go And Can Get You There Quicker & Easier.

  • You want to work with someone experienced & proven, that actually does this stuff with their own companies.
  • So you can benefit from what they’ve seen, saving you countless dollars and time.
  • Not someone who’s only ever worked as a representative in an agency with no skin in the game.
  • You may not have the budget yet for a full time, experienced leader for your eCommerce at over $150,000 annually.
  • But you can rent one and level up the value of your existing team quick, fast and in a hurry.

Together We’ll Transform Your eCommerce To Get Customers From Search, Social, Ads & More.

  • Significantly boost Return on Ad Spend (ROAS)
  • Drive brand credibility by appearing before competitors in search.
  • Learn remarkable secrets to see your competitors strategies & ethically take their customers
  • Skyrocket profit per purchase while driving down cart abandonment.
  • & Much More


About Tanner - eCommerce ConsultantFor over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, I’ve helped brands & retailers get where they want to go quicker & easier. Top-Rated eCommerce Consultant & Amazon Consultant Seen on: Forbes, Entrepreneur, The Business Journals & more.


You work 1 on 1 personally with me and not a random agent in a call center with little to no experience.  

As a fellow business owner, I have significant experience managing projects, people & budgets to get results.  

My experience comes from owning, partnering & running businesses, not working as an employee at an agency. 

When you reach out, you\’re speaking with me, not a sales agent who earns a commission or a random customer service rep. 

Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. I’ve never been happier with a consultant; they’re phenomenal. 

 – Margo Ross, CEO, Brick Mates


<b>Phone Calls</b>

Phone Calls

<b>Screen Sharing</b>

Screen Sharing



<b>File Sharing</b>

File Sharing

<b>Team Chat</b>

Team Chat

<b>Video Calls</b>

Video Calls



Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.

 – Steve LarsenReminderband

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

– Jared Ebrahimoff, Founder Lavari Jewelry

I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!! 

 – Mike Pace, CEO Skate Anytime


A Customer Journey Savant…

A co-founder once described my “superpower” as: “A customer journey savant.  Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.



WHO’S THIS FOR:  You want help with Seller Central, Vendor Central, FBA, Driving Sales, Showing Up Ahead of Competitors in Product Searches, Amazon Marketing & Advertising, Getting Reviews, Launching Products & more.  I turn Amazon into a strength of your company. 

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Amazon Listing

WHO’S THIS FOR:  Your Amazon product listings are not converting sales like they should or getting found in product searches.  Or you’re creating new listings & want them setup right from day 1.  I transform your product listings to get sales and increase visibility in Amazon product searches.

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WHO’S THIS FOR:  You want to grow your eCommerce business & get help with Sales, Marketing & Platforms (WooCommerce, Shopify, etc.) . You want someone experienced in: Driving Sales, Getting Traffic, SEO, Advertising, Content, Sales Funnels, Cart Abandonment, Omnichannel, Social Media, Email Lists & more. 

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Conversion Rate Optimization

WHO’S THIS FOR:  Your eCommerce website, product listings, sales funnel etc. is getting traffic but is not converting visitors into paying customers and/or the lifetime value per customer isn’t great.  People are not checking out, not taking advantage of upsells, etc.  You want to know why and what to do about it asap.

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Quick Chat


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Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight.  Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.

 – Mason Winfield, Best Selling Award Winning Author


What is “the Source Approach?”

  • The Source Approach is a method or “approach” that I’ve developed over a decade to source the most efficient & effective strategy to:
    • Get Traffic
    • Convert Sales

What Sort of Company Do You Add The Most Value To?

  • You have a team, big or small, are building one, or even a solo operation.
  • Your company executes at a high level and are experts in your industry, you know your customer and your product, but are not as experienced in eCommerce & Amazon.
  • You may not have the budget to be able to benefit from bringing in an experienced eCommerce director at $150,000 – $200,000+ annually.
  • Instead, you are looking for someone with comprehensive experience to add value by meeting with you and your team weekly to significantly drive your eCommerce & Amazon performance from your existing team.
  • You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.

Do You Only Work With Companies In The US?

  • Nope!  I work with companies all over the world across many time zones. FYI:  I am in New York, Eastern Standard Time (EST).

How Many Projects Do You Work On At A Time?

  • I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.  I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful. 

Do You Guarantee Results?

  • I do not guarantee results.  I firmly believe you should be wary of anyone guaranteeing results.  That being said, I do guarantee experience, effort & accountability.  Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • Easy come easy go.  Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. 

How Do You Measure Success?

  • YOU measure success.  Whether that be top of line growth like brand awareness or bottom -line like increasing profitability.  Each business has different goals for different projects.  You tell me what is a successful project for you.  Success for me is success for you.  

Why is Price Not Listed?

  • No two projects are the same.  There are single product companies and there are multiple thousand SKU companies.  There are highly competitive industries and there are industries where you are the only player in the space.  I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals.  

What Payment Methods Do You Accept?

  • I accept:
    • Credit Cards (Amex, Visa, Mastercard, Discovery)
    • PayPal
    • Check
    • ACH
  • Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.

How Long Have You Been At This?

  • I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years.

Where Are You Located?

  • I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this from anywhere in the world and tend to travel & work a lot.  


I schedule daily calls to help solve eCommerce and Amazon problems quicker & easier.

Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize