When looking for the best Amazon Storefront design templates, you want to make sure that while adhering to the template, you don’t lose sight of being on brand.

Make sure that while following these Amazon storefront design templates, you maintain your:

• Brand fonts
• Brand colors
• Brand textures
• Brand mood board alignment
• & more

That said, what’s particularly powerful about these Amazon Storefront design templates is that they’ve been working for my clients and are easy to implement. 

These Amazon brand store templates will cover:

• Homepage
• Category & Sub-Category Pages
• Individual Product Pages

Amazon Store Home Page Template:

Header:

• Should contain Logo, Slogan/UVP, As Seen on Badges, Certifications, Awards
  • This should change slightly for each page the customer is on, with imagery representing the page they have landed on.

Main Navigation:

• Should Contain:
  • Follow (Automatically Generated)
  • Home (Automatically Generated)
  • Category Pages
    • Include the name of your product categories.
    • Include customer-friendly category names that depict different ways customers may choose to use to easily find the right product for them. 
      • EXAMPLE:  If you sell coffee, your navigation could consist of:
        • Light Roast
        • Medium Roast
        • Dark Roast
        • Low Acid
  • Individual Product Pages
    • If you only sell a few products, devote entire pages to them.
  • About
    • This page includes your brand story and mission statement. 
    • Be as personal and relatable as possible.
  • Why Brand
    • This is a page that explains what sets your brand apart, and typically includes a competitor comparison chart or a zoom into the technology or features that makes you unique.
  • Deals
    • This is a page that contains your items on sale all year long.
    • Allowed verbiage of the name of this page has changed, cannot use the term “deals” as the name of the page.
    • Can contain Deals Widget  
  • Reviews
    • Include video testimonials of customers.
  • FAQ
    • Use this page if you are a single product store, otherwise, FAQ section should appear on product and product category pages.
  • Posts (Automatically Generated)

Follow Graphic:

• On brand image that leverages an arrow pointing at the follow button. 

Above The Fold Hero Section:

• Brand Wide Explainer Video
• or
• Hero Image or split images that represents the happy/positive result of using your products.
  • If image, should contain a “shop now” call to action. 

Trust & Credibility Badges:

• Badges that make it obvious the certifications, classifications or powerful features the customer would be looking for.
  • EXAMPLES:
    • Gluten-Free
    • BPA Free
    • Dishwasher Safe
    • Made in the USA
    • Vegan

Shoppable Actions:

• Add options here for customers to buy products.
• These could include:
  • A grid of products
  • Showcase images in various split layouts or full-length pointing to a product page with a “shop now” call to action over top.  

Ease of Navigation Grid:

• Help the potential customer find the products that are right from them by providing easy-to-navigate visual iconography or imagery representative of customer-friendly terms they would use to browse.  
  • EXAMPLE:  If you sell various sports supplements, you may choose to categorize your products into:
    • Strength
    • Weight Loss
    • Energy
    • Focus

Use Cases:

• If necessary, showcase the different uses your product can be used for.
  • These should represent:
    • Pain points it can alleviate
    • Problems it can solve
    • Desires it can fulfill

Testimonial Videos:

• Add video testimonials for the product(s).

Key Benefits & Features:

• Showcase the key benefits of your product(s) as well as the technical features that make those benefits possible.

Before & After Imagery:

• If possible, show imagery that represents life before using your product and after.

How To Use/Convey Ease of Ownership:

• If applicable, include how to use or maintain instructions or video.

Competitor Comparison Chart:

• Include a simple to understand chart with metrics that your customer cares most about depicting why you are superior to your competitors in the market. 

Philanthropic Endeavors:

• Highlight charities, non-profits and other philanthropy you partake in. 

About Us:

• Include a succinct version of your brand story.
• A video from a founder is very powerful here. 

FAQ:

• Create a brand-wide or product-specific FAQ relevant to how many products you sell.  

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Amazon Store Category & Sub-Category Page Template:

Follow Graphic:

• On brand image that leverages an arrow pointing at the follow button. 

Above The Fold Hero Section:

• Category Wide Explainer Video
• or
• Hero Image or split images that represents the happy/positive result of using your products.
  • If image, should contain a “shop now” call to action. 

Trust & Credibility Badges:

• Badges that make it obvious the certifications, classifications or powerful features the customer would be looking for.
  • EXAMPLES:
    • Gluten-Free
    • BPA Free
    • Dishwasher Safe
    • Made in the USA
    • Vegan

Shoppable Actions:

• Add options here for popular or best-selling products from the category or sub-category.
• List all of your products from this category if you do not have sub-categories.
• Presentations options could include:
  • A grid of products
  • Showcase images in various split layouts or full-length pointing to a product page with a “shop now” call to action over top.  

Sub-Category Navigation:

• If your categories have sub-categories, present them here in easy-to-click graphics, illustrations or icons. 

Competitor Comparison Chart:

• Include a simple-to-understand chart with metrics that your customer cares most about depicting why you are superior to your competitors in the market. 

Video Testimonials:

• Include some video testimonials of products from this category.

Philanthropic Endeavors:

• Highlight charities, non-profits and other philanthropy you partake in. 

About Us:

• Include a succinct version of your brand story.
• A video from a founder is very powerful here. 

FAQ:

• Create a category-wide or brand-wide FAQ.

Amazon Store Individual Product Page Template:

Follow Graphic:

• On brand image that leverages an arrow pointing at the follow button. 

Above The Fold Hero Section:

• Product Explainer Video
• or
• Hero Image or split images that represents the happy/positive result of using your product.
  • If image, should contain a “shop now” call to action. 

Trust & Credibility Badges:

• Badges that make it obvious the certifications, classifications or powerful features the customer would be looking for.
  • EXAMPLES:
    • Gluten-Free
    • BPA Free
    • Dishwasher Safe
    • Made in the USA
    • Vegan

Use Cases:

• If necessary, showcase the different uses your product can be used for.
  • These should represent:
    • Pain points it can alleviate
    • Problems it can solve
    • Desires it can fulfill

Key Benefits & Features:

• Showcase the key benefits of your product(s) as well as the technical features that make those benefits possible.

Before & After Imagery:

• If possible, show imagery that represents life before using your product and after.

Testimonial Videos:

• Add video testimonials for the product(s).

How To Use/Convey Ease of Ownership:

• If applicable, include how to use or maintain instructions or video.

Competitor Comparison Chart:

• Include a simple to understand chart with metrics that your customer cares most about depicting why you are superior to your competitors in the market. 

Philanthropic Endeavors:

• Highlight charities, non-profits and other philanthropy you partake in. 

About Us:

• Include a succinct version of your brand story.
• A video from a founder is very powerful here. 

FAQ:

• Create a product-specific FAQ.