DTC Consultant Services That Give Your In-House Team The Expertise & Systems To Thrive at DTC Without Renting Growth From Agencies
Most DTC consultants sell you a deck, then agencies charge a fortune to execute. I upskill your in-house team and install the operating system your brand needs to own your growth and eliminate agency dependency.
DTC CONSULTANT FOR:
DTC Consulting Services For: Marketing, eCommerce, & Amazon
Fractional CMO For eCommerce
Get seasoned C-Suite marketing leadership with an operating system for your brand for a fraction of the investment.
eCommerce Marketing Consultant
Grow your direct-to-consumer eCommerce business and drive market share with a proven brand operating system.
Amazon Vendor Central Consultant
Grow your Vendor account, drive purchase orders, and take control of your brand on Amazon with the brand operating system.
How Your DTC Consultant Drives Growth With The Source Approach Method
Weekly Structure
Every month, we break each week up into key focus areas.
– Week 1: Conversion Rate Optimization
– Week 2: Advertising
– Week 3: AISEO & SEO
– Week 4: Social Media, PR, Email & SMS, Influencer Marketing, Affiliate Marketing
Why Trust The Source Approach With Your Brand’s Success
STANDARD DTC CONSULTANTS
Add Unparalleled DTC Consulting Experience
Reviews From Brands Who Took The Source Approach
“Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.”
– Steve Larsen, Reminderband
“The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. We’ve since been experiencing explosive YOY growth. Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.”
– William Zelany, Frontier Therapeutics
“I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!”
– Mike Pace, CEO Skate Anytime
Add The Strategic Advisor Who Has The Brand Operating System For DTC & Amazon
The 6 Pillars of The Source Approach
Unify
Clean
Audit
Structure
Codify
Measure
Ideal Partners For The Source Approach Method
Scaling DTC Brands
For scaling DTC brands, I install Brand Source OS™ to position your business as a one-of-one proposition—leveraging your proprietary Source Codes to bypass standard vendor ramp-ups and instantly sync your AI, internal teams, and agencies for rapid growth.
Resourced Startups
For resourced startups, I install Brand Source OS™ to establish an unbeatable, category-of-one market entry—packaging your subject-matter expertise into Source Codes to skip launch delays and instantly sync your AI, internal teams, and marketing agencies.
Amazon First Brands
For Amazon-first brands, I install Brand Source OS™ to transform commoditized listings into the market’s only logical choice—deploying your unique Source Codes to eliminate agency dependency and instantly sync your AI, internal teams, and off-platform operations.
Legacy Brands
For legacy brands, I install Brand Source OS™ to protect your net margins and command modern market preference—codifying your institutional knowledge into Source Codes to permanently sync your siloed legacy teams, external agencies, and AI workflows.
B2B Manufacturers
For your B2B manufacturers, I install Brand Source OS™ to turn complex operations into a one-of-one proposition—leveraging your technical Source Codes to bypass standard distributor ramp-ups and instantly sync your AI, internal teams, and channels.
Private Equity Backed Portfolios
For your PE-backed portfolios, I install Brand Source OS™ to position each acquisition as a one-of-one proposition—leveraging your repeatable Source Codes to bypass standard transition ramp-ups and instantly sync your AI, internal teams, and agencies.
About: Tanner Rankin CEO, Fractional CMO, Consultant, Author, Speaker
Tanner Rankin is the eCommerce Fractional CMO, who drives growth by installing the Brand Operating System, which makes brands fundamentally irresistible and syncs internal teams, external agencies, and AI around a single source of truth to end wasteful & random acts of marketing.
Tanner brings 10+ years of CMO experience as well as operator experience as the CEO of The Source Approach eCommerce Growth Consultancy, a top-rated Amazon Consultant, eCommerce Marketing Consultant, and as CEO of Referazon, the Amazon Influencer Search, CRM, & Shoppable Video Platform.
Seen on: Forbes, Entrepreneur, The Business Journals, Tanner is an Amazon Keynote Speaker, and an eCommerce Keynote Speaker, and as an Author, has authored SEO For Everyone and Social Media Marketing For Everyone.
What’s the Source Approach?
Over a decade ago, I stepped in as a new CMO for a rapidly scaling brand. On paper, we had it all: high-budget agencies, brilliant freelancers, and a great product. But the results were inconsistent, and the churn was expensive. We were burning through cash and talent, yet we felt stuck.
The turning point came during a tense meeting with the CEO. He slammed his hand on the table and said something I will never forget:
“Everyone we hire tells a different story. The ads don’t match the emails. The SEO doesn’t match the brand. None of this sounds like us.”
The Lightbulb Moment He was right. We didn’t have a talent problem; we had a translation problem.
We had distinct “silos”—Amazon, Social, Email, PPC, SEO—all operating in isolation. Each agency was improvising, guessing at the brand’s voice and strategy. We were fragmented, and the customer could feel it.
The Invention: The First “Source Code” I realized we couldn’t just “manage” these teams; we had to align them at the DNA level.
I built the first iteration of The Source Approach: a centralized “Source Code” that bottled the founder’s vision, the product truth, and the customer psychology into a Single Source of Truth (SSOT). Suddenly, every freelancer and agency was singing from the same sheet music. Chaos turned into clarity. Revenue followed.
The Evolution: Enter the AI Era Then, the AI revolution hit. I saw brands making the same mistake again—feeding generic prompts into powerful AI tools, resulting in hallucinations and generic copy.
I realized that the Source Code I built for humans was actually the missing link for AI.
The Solution Today: Brand Source OS Today, I don’t just manage marketing. I install the Brand Source OS.
This is the Brand Operating System that houses your brand’s intelligence. It is the central brain that teaches your human teams and trains your AI.
As your Fractional CMO, I ensure that every agency, every freelancer, every in-house team member, and every AI prompt draws from the same Source. No more fragmentation. No more hallucinations. Just one unified, dominant brand, scaling profitably.