DIGITAL MARKETING CONSULTANT

Stop Missing Out On Sales. I Help You Get & Convert Customers Quicker & Easier.

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I HELP YOU GET & CONVERT TRAFFIC BY:

Identifying your target customer’s Customer Journey & showcasing your brand & offer at each step.

Reverse engineering what your competition is doing, then doing it better & stealing their customers.

Establishing effective upsells, cross-sells, recurring revenue packages & more.

Creating effective value ladders & sales funnels to increase your lifetime revenue per customer.

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DIGITAL MARKETING IS COMPLEX. THERE’S LOTS OF PLATFORMS & MARKETING CHANNELS.  I MAKE IT EASY.

HOW I HELP

Having Great Products and Not Selling is Painful.  I Get You Where You Want To Go Quicker & Easier.

  • Get traffic and convert customers on your website.
  • Drive sales on Amazon Seller Central  & Vendor Central.
  • Thrive at digital marketing, advertising & PR.
  • Forge affiliate, drop shipper & online retail relationships. 
  • & More
Digital Marketing Consultant

Together We’ll Transform Your eCommerce Business To Get Customers From Search, Social, Email & More.

  • Drive more profit per purchase from PPC & Product Listing Ads.
  • Increase brand credibility & following on Social Media with content marketing.
  • Ethically take your competitors’ customers & get found ahead of them on search engines.
  • Grow revenue from your Email List, Facebook Messenger & Website Chat.
  • & More
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The Source Approach - We take offline brands online & online brands to the next level. We help you get customers online & help you sell. 10+ years experience. Seen on Forbes, Entrepreneur & more. Amazon Consultant, eCommerce Consultant, SEO Consultant, Digital Marketing Consultant, Social Media Consultant & more 716-616-0136

Supercharge Your Sales Process By Focusing on User Experience, Creating Irresistible Upsells & More.

  • Significantly boost your conversion rates.
  • Drastically reduce cart abandonment.
  • Drive customer spend per purchase.
  • Limit customer returns, buyer risk & buyer remorse.
  • & More
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WHO YOU’RE WORKING WITH:

About Tanner - eCommerce ConsultantFor 10 years as an author, speaker & founder of The Source Approach, Tanner Rankin has helped brands, startups, retailers & more get where they want to go quicker & easier in eCommerce & on Amazon. Tanner focuses on lending a hand helping businesses grow as well as his eCommerce & SaaS companies. eCommerce Consultant & Amazon Consultant Seen on: Forbes, Entrepreneur, The Business Journals & more.

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WHAT YOU CAN EXPECT:

Digital Marketing What You Can Expect The Source Approach

You work 1 on 1 personally with me and not a random agent in a call center with little to no experience.  

When you reach out, you’re not talking to a sales rep who earns a commission or a random customer service rep. 

As a business owner & tech startup founder, I have experience managing & getting results on a budget.

I focus on ROI & profitability since no 2 businesses are the same.  What matters most is what YOU consider success.

Digital Marketing Consultant

We brought Tanner and Source Approach in to consult on our overall digital marketing strategy and web presence. I was impressed with the insights he had to offer and brought them on board to help with several areas of focus. Tanner is an absolute professional and I look forward to working with him and the Source Approach team again on future projects.

 –  Kevin Pish, VP of Marketing, Altitude

HOW WE WORK TOGETHER

<b>Phone Calls</b>

Phone Calls

<b>Screen Sharing</b>

Screen Sharing

<b>Email</b>

Email

<b>File Sharing</b>

File Sharing

<b>Video Calls</b>

Video Calls

HOW WE WORK TOGETHER

<b>Phone Calls</b>

Phone Calls

<b>Email</b>

Email

<b>Screen Sharing</b>

Screen Sharing

<b>File Sharing</b>

File Sharing

<b>Video Calls</b>

Video Calls

GETTING STARTED IS EASY:

Quick Chat

Agreement

Get Started

WHO’S TAKEN THE SOURCE APPROACH?

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

 – Jared Ebrahimoff, eCommerce Director Big Jewelry

Source Approach built me an eCommerce website that I am truly happy with. Tanner took the time to understand the particular complexities of my industry and worked to find solutions that met my needs. His attention to detail and understanding of SEO strategy has resulted in improved customer experience on my site. I would definitely use Source Approach again for my eCommerce and online strategy needs. 

 – Timothy Delaney, Owner Elma Wine & Liquor

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NEED QUICK ADVICE?

I schedule daily calls to help solve problems.

“Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me info I wanted with no fluff.”

– Tim Calwell, CEO r3vitalize

FAQ

How Many Projects Do You Work On At A Time?

  • I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.  I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful. 

Do You Guarantee Results?

  • I do not guarantee results.  I firmly believe you should be wary of anyone guaranteeing results.  That being said, I do guarantee experience, effort & accountability.  Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • Easy come easy go.  eCommerce & Amazon is all about you get what you put into it and you get what you pay for.  Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. A brand new website that goes up in front of existing traffic will make an instant impact compared to a project like a new brand strategy that can take time to gain consumer mindshare.    

How Do You Measure Success?

  • YOU measure success.  Whether that be top of line growth like brand awareness or bottom -line like increasing profitability.  Each business has different goals for different projects.  You tell me what is a successful project for you.  Success for me is success for you.  

Why is Price Not Listed?

  • No two projects are the same.  There are single product companies and there are multiple thousand SKU companies.  There are highly competitive industries and there are industries where you are the only player in the space and it doesn’t require as many resources to gain results.  I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals within YOUR budget.  

How Long Have You Been At This?

  • I have been involved in Amazon, eCommerce, digital marketing & SaaS for 10 years.

Where Are You Located?

  • I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this from anywhere in the world and tend to travel & work a lot.